LaterCon
A Social Media Conference by Later
Work in Focus
As Director of Content Marketing, I led the content marketing promotional arm of LaterCon 2021 across our editorial, social, and email campaigns. I also supported in the brand merch collection, speaker outreach, event line up and community management of the event.
LaterCon successfully ran from 2019 to 2021. The digital event was paused as part of a strategic decision to focus on more regular live webinars and courses to provide our audience with ongoing support and education.
All LaterCon live events were later repurposed into evergreen content across the Later Blog and Resouce Hub to support organic traffic growth & lead acquisition.
38K
Live Attendees
x1
Branded Merch Collection
25+
Expert Speakers
500K+
Social Impressions
Additional Talent:
Creative Direction: Chin Tan
Copywriter: Valerie McEachen
Designers: Martina Freyer, Bianca Chubb, Euan Murphy
Content Marketers: Lexie Carbone, Jill Warren, Monique Thomas
Partner Manager: Chrissy Abram
Project Manager: Brittany Tapper
Web developer: Graciela Alaniz
